How to Grow From $600K to $1M With an Urgent Care–Style Podiatry Practice

READ TIME – 2 MINUTES

Hey everyone, Don here—welcome to Podiatry Practice Mastery.

Today I’m answering a couple of listener questions from the podcast. The first one comes from Charles, who’s been in practice for a while, is doing about $600K, and wants to push toward the $1 million mark.

Urgent Care–Style Podiatry

Charles asked about my urgent care focus, which is something I strongly believe in.

That means:

Same-day and next-day appointments
Advertising that availability
Making it easy for patients (and urgent cares) to send you cases

You can even build relationships with local urgent cares so they know exactly where to send foot and ankle problems they don’t want to manage.

Speed + access = growth.

Website Recommendations

Charles also asked about websites.

A few I genuinely like (and I’m not paid by any of them):

Podiatry Growth (Jim McDonald)
Jim’s a stand-up guy. Clean websites, strong messaging, and a great podcast called Podiatry Marketing (yes, that’s really the name). I was a guest on one of his episodes if you want to check it out.
Podiatry Content Connect
More affordable, solid websites, and they do a good job with weekly blog content, which helps with SEO.

We personally use Kajabi, but I wouldn’t recommend doing what I did unless you enjoy tinkering with tech. I like breaking things and fixing them—most people don’t.

EMR: ModMed vs Athena

I currently use ModMed. I used Athena before and switched mainly to save money.

Billing-wise:

We used Athena billers before
We now use ModMed billers
We still have one internal billing person who fixes things when I mess them up (and reminds me about it)

ModMed has a built-in scrubber that works pretty well.

Insurance & DME

Full transparency—we don’t deeply check DME benefits.

We:

Let patients know DME may apply toward their deductible
Bill it
Let insurance do what insurance does

Not perfect, but it works for us.

Key Takeaways

Urgent care access drives volume and growth
Same-day appointments are a competitive advantage
Websites don’t need to be fancy—just clear and patient-focused
ModMed works well if you want an all-in-one system
Keep DME simple unless it’s becoming a problem