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Don Pelto, DPM · Practice marketing
Make your practice stand out when patients compare local reviews.
When someone searches for a podiatrist in your community, I want your practice to stand out. A strong collection of honest patient reviews gives people something useful to compare before they call. Here’s how I use Swell to make asking for those reviews part of our routine.
Book a conversation with Swell, not a purchase. I may receive compensation if you become a customer through my link.
A practical reputation workflow
Build a review system your team can keep running.
Invite feedback Make the request consistent.
Learn and respond Give your team a clear owner.
Review the pattern Look beyond the star rating.
Why it is on my list
Get more honest reviews. Build a stronger local presence.
I want our online reputation to reflect the care we provide every day. If other practices have hundreds of reviews and you have a handful, start by looking at your system for asking. I use Swell to make review requests more consistent instead of relying on me or my staff to remember.
My goal is to build a review presence that stands out in our community. Ask patients for honest feedback consistently, keep your practice and provider profiles accurate, and give your team ownership of the follow-up. Review volume matters, but it is not the only thing patients or Google consider.
- Review invitations and reputation monitoring
Ask how requests can be automated and how results are organized across providers and locations.
- Patient surveys and reporting
Explore feedback surveys, review reporting and NPS reporting to understand what patients are telling you.
- Patient communication
See whether text messaging and webchat fit the communication systems your practice already uses.
- Review responses
Agree on an approval process. Public responses should not reveal patient information.
Look at what patients see when they compare local practices.
Here is a real Google search for “podiatrist in Worcester.” Our Central Massachusetts Podiatry listing shows a 4.9 rating and Google’s rounded “2.1K” review count in this snapshot. That visible body of patient feedback is the kind of presence I want you to build in your own community.
My goal is to help your practice stand out when patients compare local reviews. Start with good patient care, then make it easy for patients to share honest feedback consistently.
Google Search screenshot captured November 4, 2026, for “podiatrist in Worcester,” signed out; Google reported an approximate Auburn, MA search location. Sponsored labeling and map attribution are retained. Results, order, ratings and counts vary by location, time and user. This snapshot is not proof that Swell caused a ranking, review total or new-patient result, and it does not establish the most reviews in the entire community.
Google explains that reviews can contribute to local prominence alongside relevance, distance and other factors. No ranking or patient-volume result is guaranteed.
An example from our office
Our monthly review activity.
Here is the review-volume chart I shared from Central Massachusetts Podiatry. It shows our office’s monthly review activity across the years displayed, as one example to discuss while you evaluate your own process.
Free practical resource
Bring these questions to your Swell demo.
Use this checklist to turn a product tour into a useful conversation about your actual practice.
Checkmarks stay on this page only and are not submitted anywhere. This checklist is general practice-management guidance, not legal or compliance advice.
From my experience
Learn how I get more online reviews.
The online-review mistake I made in my practice
In this four-minute episode, I explain why remembering to ask was unreliable, how I use automated review requests, and why I wanted to change the order of practice and provider requests. I also discuss reusing reviews in marketing. Listen for the request-order discussion around 0:59; this describes a change I was pursuing, not a proven result.
Streamlining Your Review System to Build Credibility and Trust
In this 26-minute episode, I cover manual and automated review requests, QR codes, text messages, newsletter prompts and making the ask a habit. Start around 2:03 for collection methods and 7:18 for making review requests part of your routine.
How to Maximize the Last 5–10 Years of Your Practice
Go to section 2 of this article, where I address having 20 Google reviews while competitors have thousands. I compare asking at checkout with a QR card against automated text/email requests, then cover consistency, replies and displaying reviews on your website.
Your first 30 days: a simple setup plan
Check your practice and provider profiles. Confirm the EHR maps visits to the correct provider and location. Review the order of practice and provider requests, test names and headshots, then check the reporting. Assign one staff owner for feedback follow-up before expanding the workflow.
Check the product fit before committing
Swell describes review, survey and communication tools for specialty healthcare. Confirm that your specific EHR and desired workflow are supported rather than assuming every integration is the same.
An extra step after you sign up
Put the tool to work in your practice.
If you become a Swell customer through my referral link, I will offer a complimentary 30-minute call to help you think through how to use it in your podiatry practice’s marketing.
We can discuss your goals, team responsibilities and a practical starting workflow. This call is provided by me, separately from Swell’s onboarding and technical support.
30 minutes with Don
- Book your Swell conversation using my referral link.
- If you decide to sign up, contact me with your practice name and signup confirmation.
- After the referral signup is verified, we can arrange the call.
Referral offer to discuss with Swell
A clearer conversation. A referral discount.
20% off the base license
Swell has confirmed this discount for referred practices. EHR integration costs are excluded. Ask Swell to include the exact offer and all fees in your written quote.
Keep your referral connected
- Use the booking link on this page to start the conversation.
- Mention Dr. Don Pelto / Podiatry Practice Mastery during the call.
- Ask Swell to confirm that your signup is attributed to this referral before you complete it.
Swell says bookings through this link are automatically credited. Mentioning Don’s name is a helpful cross-check, not a guarantee of attribution if you use a different signup path.
I may receive compensation if you become a customer through my link.
Before you book
A few straightforward answers.
Is this the right tool for every practice?
No. It depends on your existing systems, goals, budget and staff workflow. Use the conversation to evaluate fit, and ask Swell to confirm your exact EHR and integration needs.
Will it guarantee more patients or better reviews?
No result is guaranteed. Software can support a process, but patient experience, team execution and many other factors affect outcomes. Focus on a consistent, appropriate approach to feedback rather than a promised rating or revenue target.
Who is the 30-minute bonus call for?
Podiatrists who become Swell customers through Don’s referral link and whose signup is verified. It is a practice-marketing conversation with Don, not Swell technical support. Do not send patient information or payment records to claim it.
What does the discount cover?
The confirmed offer is 20% off the base license fee, not EHR integration costs. Confirm eligibility, duration, fees and final terms directly with Swell before signing.
Why is there a referral disclosure?
I may receive compensation if you become a Swell customer through my referral link. That relationship should be clear while you evaluate the product and the recommendation.
Your next step
Build a stronger local review presence.
See how Swell could help your team ask consistently, follow up responsibly and make your practice stand out when patients compare local options. Bring your questions and confirm the full cost and workflow.
I may receive compensation if you become a customer through my link. Swell determines product availability, integration compatibility, pricing and contract terms.